Ro King has more than 25 years’ experience in strategic marketing using big data, initially in financial services as Senior Vice President with Signet Bank (later Wachovia, then Wells Fargo) and across a broad range of industries as a co-founder of Quaero. After selling Quaero in 2009, Ro taught seminars with Global Customer Experience Management, advised Carderock Consulting and is an active angel investor in the US and start-up advisor in the US and Hong Kong. She also guest lectures on data-based marketing at the University of Virginia’s Darden School of Business
Ro serves on the Board of Trustees at the Darden School of Business and chairs the Dean’s Global Advisory Council. With 25 alumni and two faculty members, the council sets the direction for international recruiting, alumni activities and executive education. She is communications director for First Generation Harvard Alumni, supporting students who are the first in their family to attend college. Ro also serves as secretary on the board of the Collective Success Network in Philadelphia, providing support and resources to low-income, first generation college students at Drexel, Penn and Temple as they prepare to enter professional career paths.
As chair of the Global Heritage Fund, a San Francisco-based non-profit working to empower local communities through built heritage preservation, Ro engages the board in developing a project portfolio world-wide. A former trustee of the Menokin Foundation in Virginia—seeking to re-imagine the ruins of an historic American home by re-creating the missing sections in structural glass—Ro continues to be involved on the Marketing Committee. She serves as a national trustee and on the Development Committee of the Pennsylvania Academy of Fine Arts in Philadelphia and is former chair of the Indonesian Heritage Society in Jakarta, an advisor to SOKOLA and former board member of the Sampoerna Foundation, supporting educational initiatives in Indonesia.
While living and working in Indonesia, China, Portugal and Switzerland, Ro has edited more than a dozen books, written numerous articles about vanishing ethnic groups, and produced photography exhibitions on Balinese and Papuan rituals. She holds an AB in History from Harvard, an MBA from the Darden School and has received both the Diplôme de Sommellerie en vin and Diplôme de Juré Expert from L’Ecole d’Ingénieurs de Changins, Switzerland. Ro lives in Washington DC, with her husband, Martin, CEO of Philip Morris International, America and a fellow graduate of Harvard and Darden.