Strategic Plan 2011 - 2013

Mission Statement

The Pennsylvania Academy of the Fine Arts (PAFA) is a national leader in fine arts education that brings together artists and the public through exceptional teaching programs, a world-class collection of American art, major exhibitions, and widely accessible public programs.

Vision Statement

A rare combination of a world-class museum and school of fine arts, PAFA will be a defining voice for education in the evolving traditions and cultural diversity of the fine arts in America.

Goals and Objectives

To be a nationally recognized museum of American art and one of the premier schools of fine arts in the country.  

  • Enhance PAFA’s identity and presence through substantially increased investment in marketing and public relations.
  • Strengthen the quality of the faculty, curators, and staff so that they are recognized as national leaders in their fields.
  • Enhance the art collection through purchases, gifts, and an active conservation program.
  • Significantly enhance the PAFA experience in such areas as visitor relations, interpretation, internal relations, and student services.   

To be recognized as a standard for excellence in shaping the diverse discourse and practice of the fine arts.

  • Continue to enrich the existing curriculum and programs, and develop additional offerings that better support the educational goals of the School and the Museum.
  • Continue to define and develop the value of the rare combination of PAFA’s Museum and School.
  • Enhance nationally important exhibitions and public programs that help define our understanding of American art and culture.
  • Enhance ethnic, cultural, gender, and artistic diversity in the student body, faculty, professional staff, Board, Women’s Board, and volunteers, and reflect the needs of diverse audiences in our programs and collections.

To develop the facilities, resources, and organizational structure to fulfill its mission.

  • Strengthen the Board of Trustees.
  • Strengthen PAFA’s financial position by eliminating debt and substantially increasing endowment, and by fostering PAFA’s culture of philanthropy in order to dramatically increase annual giving.
  • Develop and implement an Information Technology (IT) master plan.
  • Revise and complete the campus master plan.